FINALLY I can share this! I did this exciting job back in June 2011 and it has been a long hard 6 months observing the non-disclosure agreement. I was contacted by Benjamin Milam from Leo Burnett to develop a design for the McDonald’s vestibule poster and trayliner celebrating the Year of Dragon. I want to do it because the project seems like a perfect fit.
Also addicted to this one by W & Whale.
I am so addicted to this song right now. It’s been with me all day.
Happy Dragon Year Poster for McDonald’s.
Asian Lunar New year is an important holiday which brings together families and friends as they welcome a new year filled with hope and optimism. The idea of lighting red lanterns was chosen to express the festive mood and the spreading of good luck and blessing. Flowers are a huge part of Lunar New Year, I drew someChinese peony (symbolized prosperity and wealth) andChrysanthemum (symbolized longevity) in this illustration.I have been told that usually advertisement clients are a pain in the neck - greater money comes with greater restrictions, but not with this project. I enjoyed much creative freedom and was given a lot of insightful feedbacks. It was a great pleasure. Big thanks to producer Benjamin Milam, AD Jason Fisher and all the designers and good people at Leo Burnett!龍年快樂,身體健康,萬事如意,恭禧發財!Happy Dragon Year!
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